Marketers offline Direct Marketing expenditure over time

[Howard Larson]

Marketers offline Direct Marketing expenditure over time

2005 Increase 63% No Change 28% Decrease 5% Don’t Know - 4%
2006 Increase 52% No Change 37% Decrease 11% Don’t Know -
2007 Increase 44% No Change 45% Decrease 11% Don’t Know -

*source Alterian

Howard Larson
Larson & Associates
Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
[e-mail]

[Howard Larson]

I totally agree with what you are saying.

Return on advertising/marketing investment is difficult. How many sales would you get anyway, just for having your door open? How much are you getting only because of your marketing efforts and how many sales are a combination of the two?

The key is to track everything in as many different ways possible so you know what works and what does not work and not waiste your money on efforts that do not produce.

[Cheryl Baumgartner CITRMS]

Interesting Statistics. It would be nice if someone actually did statistics on the returns. It's sometimes hard to keep up with that part.

Not reporting in increase in expenditures doesn't necessarily mean that the expenditure is worth it, If you are spending the same but the return has dropped ....