SEO (Search Engine Optimization) has become a commodity that is bought and sold. In some business niches, it has lost credibility altogether. Simply type in "SEO" into any search engine. The results will range from thousands of advertisements promising your website's place at the top of Google for a fee. In addition, there are plenty blogs written by authors claiming to be experts that contain rules and loopholes for moving up the search engines ranks. Can an online business survive without a pr… Continue
YOU CAN CREATE A VIRAL MARKETING VIDEO CAMPAIGN USING VLOGS AND YOUR CAMERA PHONE
VIDEO SHARING SITES CAN GROW YOUR BUSINESS.
Information provided by Juniques Marketing (www.juniques.us)
"Make Extra Income in Your Spare Time Just By Sharing Videos With Your Friends!" http://tinyurl.com/jusvideoclick here
There are many video sharing… Continue
Added by Rickey on November 13, 2009 at 4:42pm —
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18.8 billion pieces of direct mail went out in the 2nd quarter of this year. And most predictions I am reading predict that this will double by the year 2013.
Mail might be a more expensive way to market than others that are out there, but a study that was done by the Winterberry Group that was released last March noted that direct mail were getting an improved ROI.
Television did not kill radio. Direct mail did not kill newspaper ads. TiVo did not kill television. Paid search did not kill ema… Continue
If you were a front runner in to the world of SM (Social Media) you probably used 1 of 5 different kinds of tactics.
1. You joined and became a lurker
2. You joined and disappeared
3. You spammed everyone
4. You friended everyone, which means no one
5. You gave solid information about your company and stayed active
This is for all you PR blogger focused people. If you went this route you should be starting to see some payoffs in your efforts. You have become a valuable member of your varosu SM… Continue
Added by Howard Larson on October 2, 2009 at 12:33am —
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When some people think multichannel marketing these days seems to mean if you include Social Media Marketing to your mix with paid search you have arrived.
Hardly.
If you are serious about B-to-B marketing you should be taking a good long hard look at direct mail. Yes snail mail. Ground mail. Through wind and storm, sleet and hail etc, ect.
Yes paid search and search engine optimization are essential for your campaign but mail?
Think about it. You’re launching a new product. Are your custome… Continue
Added by Howard Larson on September 30, 2009 at 1:53am —
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Email Checking
This is a terrible habit or addiction that I'm in the process of breaking all my sponsees out of. Its easy to get addicted to
checking your email every minute but its a trap and a time sucker. You're much too busy marketing during the day to get caught up
in this game. I know its tempting to market and then rush to your email to see results. Well folks, I'm here to tell you that it just doesn't work
that way, its an illusion that your mind creates. Break that bad habit immedia… Continue
Added by Paul Hines on August 29, 2009 at 3:19am —
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How can a company tap into the power of today’s Social Networking Sites? The secret is to create reasons for members of those sites to want to what to hear what your message is. Yes it is really that simple. Look at what I do with my sites. I keep one basic focus and that is business to business sales and marketing thoughts. If my readers follow what I say they probably don’t need the services of my company, IF they can implimant what I am saying! If not, they know I am here for th… Continue
Added by Howard Larson on August 28, 2009 at 12:59am —
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Give Me Liberty or Give Me Death ~ Patrick Henry, March 23, 1775
Then the United States started to create bureaucratic organizations to let unelected people impose “laws” on us to control us!
And now the FTC's has concerns. As if it does not have enough to do. They are worried that some bloggers may not disclose that they're earning commissions from a company when they write a blog that promotes that company's products. “The common practice of posting a graphical ad or a link to an online reta… Continue
Spamming
The word spam is a four letter word to me, I'm a member of quite a few Network marketing sites and this problem seems to be getting worse than better.
Its beyond belief that these newbies are being taught to join these sites with the sole objective to spam them, they seem to have no shame in blatantly
spamming your comment box, or sending you spam messages. They're being taught to act like they want to join your friends list and the next thing you know they're
spamming you relentles… Continue
In a totally Unscientific poll the rankings of a favorite Marketing Channel
out of only 10 votes cast
10% Telemarketing - 1 vote
10% E-mail – 1 vote
30% Networking groups – 3 votes
10% Social Media Marketing – 1 vote
10% Radio/TV – 1 vote
10% Blog – 1 vote
20% Other – 2 votes
Larson note: Aside from the part of not knowing what the 2 others are, I was only really shocked at 1 vote for radio/tv. Everything else falls pretty much in line with the kids of responded I expecting in and on s… Continue
Added by Howard Larson on July 30, 2009 at 5:45am —
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Marketing budgets (if you even have one) have been shrinking. Yet there is pressure to still maintain the same amount of exposure.
Reaching into the magic bag of tricks, here 3 inexpensive, easy things you could be dong to get the job done.
1st offer customers and prospect s something useful. A whitepaper, coupon, invitation so an open house. Then promote the heck out of it through an online channel(s) like a blog, e-newsletter, twitter, ning, Facebook or MySpace promotion. If you can include… Continue
Added by Howard Larson on June 24, 2009 at 12:30am —
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Do you think you have what it takes to be a social media director for your organization? Here is a test that was emailed to me a few months ago that I parked for later use. A variety of skill sets are required because there are so many tasks involved. You can’t fail the test, but you could discover where you need some help.
These skill sets are required whether your organization includes just you and your computer or it includes thousands of employees spread over several continents. Whether you… Continue
Added by Howard Larson on April 30, 2009 at 1:12am —
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Do you remember in the past we were told that the web changed everything? That doing business would never be the same. That print advertising and salesmanship was going the way of the dinosaur. The traditional business models were out and only an online business presented a viable way of doing business. With the dotcom bust we learned (I think) that you can’t run a business at a constant loss because you eventually cease to be in business. Now once again find ourselves being told that traditiona… Continue
Social Media, everyone and every business is doing it, right?
You need to understand the motivation for getting into and using social media. Rather than taking an everyone is doing it approach, you need to define the reasons and goals for how it will help your company. All social media is not created equal. Some work better than others and some will work better for your business than they do for other businesses. Figure out who your target market is, and what kind or results you want to achieve… Continue
Added by Howard Larson on April 24, 2009 at 12:49am —
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How do you hit your nich or target market?
If you are able to combine a comprehensive database of demographic and lifestyle date with past buyer activity into your CRM software, you can effectively predict behavior and offer a purchase choice and experience to your target market to purchase.
You need to profile your best customers. Find out where they go, what they do. Then target your marketing channels to be in front of them in as many ways as possible.
I’m not just talking online here but… Continue
Added by Howard Larson on March 6, 2009 at 6:30am —
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People, consumers, buyers, prospects, control social media. To be effective you not only need to realize this but find ways to provide valuable content that is pertinent to your target customers needs, wants and desires.
In the virtual world, content tied to the community needs and behavior. As members place their favorite entertainment, car, food or pastimes your areas of content becomes much more powerful as you interconnect to their specific posted lifestyles. Content is a much more powerful… Continue
Added by Howard Larson on March 5, 2009 at 6:30am —
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How can a B2B company take advantage of the various Social Media Networks running around out there?
I would start but staring with the creation of a company blog. If you don’t, can’t or don’t have time to write there are companies (like ours) that offer blog writing services. This will or can get you into an interactive situation with your customers as they make comments on your blog. A side benefit is that a blog can make and get your company web site a higher ranking as well.
Do a search and… Continue
If you follow my blog, thank you.
But why do I do it? I do it for a few reasons.
1) It keeps me sharp, I read and review mountains of stuff every day, some is good and some is not worth the time or effort (to me) to do anything with. My pile of stuff of unfinished articles and information is a paper salesman’s dream.
2) It is an advertising tool. Yes I do get business off of the blogs I put out. I use a soft sell and give hard and fast facts and ideas so that if someone wants to go off and do… Continue
Added by Howard Larson on February 13, 2009 at 3:17am —
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72% E-Mail Marketing
44% Search Marketing
35% Advertising
Larson note: Well this is what the big guys, the marketing pros are going. How about you.
In a quick review of the Larson Marketing Plan for 2009 we see ourselves putting together a more comprehensive Web Site and thus a better SEO plan. We see ourselves going deeper and harder into out blog initiative. We see a continuing presence in Social Media Marketing (because that is where our customers are). We see continued presence in u… Continue
Added by Howard Larson on February 7, 2009 at 2:53am —
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Everyone these days seems to be finding themselves with too much to do and too little time and money to do it with. Join the club. What it seems to be coming down to is how well you know your custemers, how, when and where you place your message, and how to provide a created call to action from them. Yet even in these tight times there are ways for you to place your message and get the most bang for your buck by using your existing assets to ensure that the marketing channels you are using are b… Continue
Added by Howard Larson on February 6, 2009 at 10:44am —
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Free Your Business From Paid SEO
YOU CAN CREATE A VIRAL MARKETING VIDEO CAMPAIGN USING VLOGS AND YOUR CAMERA PHONE
Direct Mail Lives
Break Your Addiction To Checking Your Email
