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Howard Larson Keeping Happy Returning Customers

How do you keep your customers happy and returning time and time again? If you are able to maintain regular communication with all your customers you are maintaining the most critical part of a successful relationship. You need to engage with them in order to provide value that goes beyond just your product or service. One way is to create forums where your customers can come and discuss experiences while you participate. This can be done face to face or online. The technology is out there.… Continue

Added by Howard Larson on November 20, 2009 at 4:08am — No Comments

Howard Larson Keeping Happy Returning Customers

How do you keep your customers happy and returning time and time again? If you are able to maintain regular communication with all your customers you are maintaining the most critical part of a successful relationship. You need to engage with them in order to provide value that goes beyond just your product or service. One way is to create forums where your customers can come and discuss experiences while you participate. This can be done face to face or online. The technology is out there.… Continue

Added by Howard Larson on November 20, 2009 at 4:08am — No Comments

Paul Hines Trim The Fat From Your Marketing Campaign

I don't propose to speak for you but in these hard economic times I have to make absolutely positive where each and every dollar is going and why its going there. I not only trimmed the fat from my marketing campaign, I also trimmed the fat from my personal budget. There was a time that my marketing campaign was so messed up that I had to go to my bank and change my card number because money was coming out of my account that I couldn't track down. I was a newbie and was all over the place and… Continue

Added by Paul Hines on November 20, 2009 at 3:47am — No Comments

Paul Hines You Can Be Successful With Your Business

Although you can't run the whole show behind your computer there is something to be said for using your computer correctly in your network marketing campaign. I normally preach about how you need to use OFFLINE as well as online techniques the importance of marketing online can't be ignored. At some point you'll have to step away from the computer and get involved in person to person contact but this blog is concentrated on your online campaign. The net can give you great opportunities and yo… Continue

Added by Paul Hines on November 20, 2009 at 3:01am — No Comments

Howard Larson Direct Mail Works When The Target Is Gone

Direct mail has a cost that you need to be able to handle in this recession, and it is easy to put snail mail and park it as a bad way to market but I beg to differ. Experience shows that many B2B marketing campaigns actually have a better ROI (Return On Investment) than an email campaign when done as a standalone unit. E-Mail is less expensive so why? Consider this first direct mail lists are more plentiful and generally cleaner that an e-mail list you might get. Second, most of us are still… Continue

Added by Howard Larson on November 18, 2009 at 2:30am — No Comments

Howard Larson Direct Mail Works When The Target Is Gone

Direct mail has a cost that you need to be able to handle in this recession, and it is easy to put snail mail and park it as a bad way to market but I beg to differ. Experience shows that many B2B marketing campaigns actually have a better ROI (Return On Investment) than an email campaign when done as a standalone unit. E-Mail is less expensive so why? Consider this first direct mail lists are more plentiful and generally cleaner that an e-mail list you might get. Second, most of us are still… Continue

Added by Howard Larson on November 18, 2009 at 2:30am — No Comments

Goldendoodle World Happy Feet---A Goldendoodle Tail

Happy Feet....a Goldendoodle Tail

Author: Dee Gerrish

On a recent afternoon, I was sitting in the waiting room at my doctor's office waiting to be seen. As usual, there were plenty of people sitting around either watching the television or reading magazines that were out of date. I picked up a

… Continue

Added by Goldendoodle World on November 14, 2009 at 4:21pm — 1 Comment

Rickey YOU CAN CREATE A VIRAL MARKETING VIDEO CAMPAIGN USING VLOGS AND YOUR CAMERA PHONE

YOU CAN CREATE A VIRAL MARKETING VIDEO CAMPAIGN USING VLOGS AND YOUR CAMERA PHONE VIDEO SHARING SITES CAN GROW YOUR BUSINESS. Information provided by Juniques Marketing (www.juniques.us) "Make Extra Income in Your Spare Time Just By Sharing Videos With Your Friends!" http://tinyurl.com/jusvideo click here There are many video sharing… Continue

Added by Rickey on November 13, 2009 at 4:42pm — No Comments

Howard Larson African American Market Power

With African American buying power project to reach $1.2 trillion by 2013 marketers are already looking for ways to capitalize on those dollars. Understand this, simply featuring an African American in your campaign does not work, you MUST recognize and speak to the distinctions with in this consumer segment. African American buying power in 2008 in 2008 stood at $913 Billion Dollars up 187% from the $318 Billion in 1990 86% of African American women say advertisers need to do a better jog mar… Continue

Added by Howard Larson on November 11, 2009 at 5:54am — 1 Comment

Howard Larson The Week Ahead November 9-13, 2009

Monday: Tuesday: Wednesday: Thursday: Weekly initial jobless claims, Friday: Trade Balance Larson Notes: As expected everything was good except employment. Did you really think we would not hit unemployment over 10%. But the good news was there. Interest rates remain low. With inventory levels low production levels were raised. And productivity are higher, Government extended the home buyers tax rebate, but the heath care squeaked though the house even with a large group of… Continue

Added by Howard Larson on November 10, 2009 at 1:30am — No Comments

Howard Larson Social Media For Lead Generation?

What should you be doing when using the various Social Media Networking sites to generate business leads? Social Media Networking is about reaching people who know little or nothing about you and engage them on a person level with a friendly warm approach. And example would be if you sold running shoes. You could set up a facebook group or a Twitter feed showing your interest and knowledge in the area of specialty shoes. Of course only people how are looking to talk specialty running shoes wou… Continue

Added by Howard Larson on November 7, 2009 at 9:45am — No Comments

Howard Larson CRM Does Not Mean Customer Satisfaction

So you finally did it. You went out and made the investment in some fancy CRM (Customer Relationship Management) software, Excelent Now what. You really think that is the key to giving you higher Customer Satisfaction ratings? Ha! Although companies continue to spend a fair amount of money on all sorts of CRM solutions their customer satisfaction ratings have seen little if any improvement. With traditional CRM technology the focus is on consolidation customer data not managing customer reques… Continue

Added by Howard Larson on November 6, 2009 at 4:33am — No Comments

Howard Larson Can-Spam Compliance is not Guaranteed Delivery

Just because you are a good soldier and comply with the Can-Spam act and guidelines does not mean you are getting through to your targeted addresses. Can you really be surprised to learn that this is not a guarantee that IPS’s can, will or must deliver your emails> ISP’ filters weed out both compliant and non-compliant email messages based on their criteria not yours. When a user hits the “spam” button (even if only to but the content in their bulk mail file) the ISP records this as a black… Continue

Added by Howard Larson on November 5, 2009 at 4:00am — No Comments

Rickey GET YOUR ISH TOGETHER, OH MY!!!!

GET YOUR ISH TOGETHER, OH MY!!!! Shynel Cooper Sykes, is unique in her presentation of some most spoke about subjects, love,money,realtionship,challenges. I find her observations and commentary to be refreshing. You have to listen her videoblogs. Some will have you smiling, other may make you say "ouch" (trust,you will be ok and much for the better), some will make you THINK!!! Make sure you check her web site http://stilettosinthekitchen.c… Continue

Added by Rickey on November 4, 2009 at 5:16pm — No Comments

Howard Larson Industrial Production Shows Big Gains

Better-than-expected gain suggests that economic growth in the third quarter could be stronger than anticipated Industrial production rose 0.7 percent in September after an upwardly revised gain of 1.2 percent in August, according to The Federal Reserve. For the third quarter as a whole, output advanced at an annual rate of 5.2 percent, the first quarterly gain since the first quarter of 2008 and the largest gain since the first quarter of 2005. Production in manufacturing increased 0.9 percen… Continue

Added by Howard Larson on November 4, 2009 at 2:18am — No Comments

Howard Larson The Week Ahead November 2-6, 2009

Monday: September Construction Spending, Pending Home Sales, Tuesday: Factory Orders, Auto & Truck Sales Wednesday: Federal Reserve Meeting Thursday: Weekly initial jobless claims, 3rd Quarter Productivity Friday: Consumer Credit, Wholesale Inventories Larson Notes: The government stimulus in cars grew the economy lst month together with home sales by 3.5%. That is mainly due to cash for clunkers and the $8000 home… Continue

Added by Howard Larson on November 3, 2009 at 1:30pm — No Comments

Howard Larson Direct Marketing and the Retail Market Place

What is the current state of direct marketing these days? Pretty good thank you. When you consider that 3 out of 4 consumers (76%) read the direct mail they receive. Women 35-49 and the heaviest readers at 86% with men above 50 the poorest at 65%. Direct Marketing Readership in Men Age 2003 2008 18-34 65% 67% 35-49 64% 77% +50 68% 65% Readership in direct mail among women of all ages has increased. As with men the largest increase is among woman in the 35-49. Direct Marketing Readership in Wo… Continue

Added by Howard Larson on October 31, 2009 at 1:10am — No Comments

Howard Larson Direct Mail Lives

18.8 billion pieces of direct mail went out in the 2nd quarter of this year. And most predictions I am reading predict that this will double by the year 2013. Mail might be a more expensive way to market than others that are out there, but a study that was done by the Winterberry Group that was released last March noted that direct mail were getting an improved ROI. Television did not kill radio. Direct mail did not kill newspaper ads. TiVo did not kill television. Paid search did not kill ema… Continue

Added by Howard Larson on October 30, 2009 at 12:30am — 1 Comment

Howard Larson Is Snail Mail More Effective Than E Mail?

E-Mail is the new junk mail. I use it. To a moderate degree but not like I use to. I’m pushing more and more of my marketing back to one-on-one emailing and targeted direct mail projects. So what has happened? E-mail is so fast, so cheap, so everywhere. Every inbox is filled with spam and everyone has signed or found themselves on who knows how many lists. We are all so overwhelmed by it all and routinely just switch once e-newsletters that were once important to the junk file. So why not do w… Continue

Added by Howard Larson on October 28, 2009 at 5:02am — No Comments

Howard Larson The Week Ahead October 26-30, 2009

Monday: Tuesday: Durable Goods Orders (B), Case-Shiller Home Price Index, Consumer Confidence (B) Wednesday: Durable Goods Orders (B), New Home Sales (C+), Crude Inventories Thursday: Weekly initial jobless claims (C+), Gross Domestic Product (B) Friday: Personal Income and Consumption (C+), Chicago Regional Manufacturing Surveys (B) *Rating Scale by Importance (A-F) Larson note: Last week we saw Home sales go up but new housing st… Continue

Added by Howard Larson on October 27, 2009 at 12:30am — No Comments

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