Howard Larson
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  • Palatine IL
  • United States
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Site ranking
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Started this discussion. Last reply by Howard Larson Mar 10, 2009.

Linkedin conections
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Started this discussion. Last reply by Howard Larson Aug 21, 2008.

Genbook
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Started this discussion. Last reply by Techwarrior Computer Service Aug 1, 2008.

 

Larson & Associates - Finding Businesses Customers Not Just Names

Latest Activity

Howard Larson posted a blog post

Go Take A NAP

Go Take A NAPYa you heard me, go take a nap!Seems that marketers all over the place are trying to connect with customers and prospects. Social, web, mobile, email, direct mail, phone. Go take a nap.NAP is nothing less than Name, Address and phone number.If you’re into social media marketing you want the 3 F words working for you (friends, family, fans), lots of them. But to take it to the next level you want to take a NAP with them.This kind of central information is the very foundation for…See More
Nov 2, 2012
Howard Larson posted a blog post

Social Media Metrics Exposure vs Frequency

GM pulled of its ads from Facebook, this led many marketers to wonder if advertising on facebook or any social media site is a good thing. It is, and it isn’t. With 900 million (900,000,000) active users can you ignore facebook and all of social media? Is it worth paying for? Another good question. In a study by Resolution Media and Kenshoo seperatly, they7 looked at the effectiveness of Facebook ads, these 2 companies analyzed global data of 65 billion (65,000,000,000) Facebook ad impressions…See More
Jul 7, 2012
Howard Larson posted a blog post

The Rule of 40-40-20

So you’re asking what the heck am I talking about. In marketing there is a rule of thumb that 40% of a targeted marketing program or a direct mail project should be n the list, 40% should be in the message and 20% in the creative. It is one of those things that history has shown us is a truism.It is like a lot of things in advertising, marketing and graphics people want to take short cuts. It happens all the time. (See yesterday’s blog) like when I want to add a mailing program with a…See More
Jun 8, 2012
Howard Larson posted a blog post

True Networking Costs

 You want more leads, my prospects more customers. Who doesn’t? So what do you do? Join a Chamber of Commerce? At Professional Industry Association?  Formal Networking Groups? Let’s look at the cost incurred by each. They all have their place if you get work out of them, or do you just like being in a group for the fun of it? Me, I join for the money. Friends are a side benefit. Education a side befit as well. So what are the “true” costs?Chamber Of Commerce If you are the a-typical small…See More
May 10, 2012
Howard Larson posted a status
"Larson & Associates now has a new phone number 847-991-1294"
May 3, 2012
Howard Larson updated their profile
May 3, 2012
Howard Larson posted a blog post

5 Steps Of Effective Delegation

 I have found in some 37 some odd years in business that there are 5 steps to better delegating and supervising that will bring you the kind of results you want to get your expectations met and successful results are achieved. Step One: The first step in delegation is to be totally clear about the results that you want to achieve out of the job or project. The more clarity YOU have the greater the direction you show with towards the results expected. The easier it is for you to select the right…See More
Mar 15, 2012
Howard Larson posted a blog post

75% of Ad Campaigns for New Account Acquisition

 No wonder we are getting so busy. 75% of all b2b marketers will be or are launching ad campaigns designed to focus on new account acquisition. That, of course, is our primary job. To find our customers new sales leads now. The remaining 25% is divided. 15% is on brand awareness and 10% for customer retention. 29% of would be marketers are increasing their 2012 budgets.In order to achieve their goal of finding more customers, marketers will but using a variety of on and offline ideas. The…See More
Mar 14, 2012

Profile Information

Relationship:
Merchant Circle Connection
Are You A Member Of Merchant Circle?
yes
Source: How Did You Find Us?
Invited by Lindy Asimus
Referred by: If Invited from Merchant Circle
Lindy Asimus
About Me:
We make good business great and great businesses ever better.

A telesales & target marketing company that knows, understands and puts into practice guerrilla marketing and advertising techniques for our clients to achieve consistent and desired growth.

Our speciality is New Account Acquisition. This is telesales and guerrilla marketing put together. It is not advertising, not marketing, not telemarketing, not a manufactures rep service, but a new way for you to gain new accounts and grow your business.

Our focus is Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other businesses in graphic and creative and related industries. We know you, we understand you, we can sell you!


Awards and Honors:
1981 PIA Merit Award 3rd place
1988 Helen Cody Baker Award 1st Place
1988 Chicago Excellence In Typography Award
1989 Sales Professionals International - Club Service Award - Bronze Award
1993 Sales Professionals International - Club Service Award -Bronze Award
2003 Graphic Design USA 1st place
2006 Black MBA Association Media Award 1st place

Listed in:
Marquis Who’s Who In Advertising
Who’s Who in America
Who's Who in the World

Contact Howard at
larsonassoc1975@yahoo.com

847-991-1294
Main Website:
http://www.larsonassociates.ws
Merchant Circle Profile Website
http://www.merchantcircle.com/business/Larson.And.Associates.847-99...
2nd Business Website or Twitter ID or Google Profile
http://twitter.com/LarsonAssociate
Linkedin Or Facebook Fan Page
http://www.linkedin.com/in/larsonassociates
Your Blog URL
http://larsonassociates.blogspot.com
Location in US
Palatine IL
Product Or Service You Provide
Telesales, target marketing and guerrilla marketing
Your Name
Howard Larson
Our focus is on Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other businesses in the graphic and creative and related industries. We know you, we understand you, we can sell you!

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate

Howard Larson's Blog

Go Take A NAP

Go Take A NAP

Ya you heard me, go take a nap!

Seems that marketers all over the place are trying to connect with customers and prospects. Social, web, mobile, email, direct mail, phone. Go take a nap.

NAP is nothing less than Name, Address and phone number.

If you’re into social media marketing you want the 3 F words working for you (friends, family, fans), lots of them. But to take it to the next level you want to take a NAP with them.

This kind of central…

Continue

Posted on November 2, 2012 at 12:33am

Social Media Metrics Exposure vs Frequency

GM pulled of its ads from Facebook, this led many marketers to wonder if advertising on facebook or any social media site is a good thing. It is, and it isn’t. With 900 million (900,000,000) active users can you ignore facebook and all of social media? Is it worth paying for? Another good question.

 

In a study by Resolution Media and Kenshoo seperatly, they7 looked at the effectiveness of Facebook ads, these 2 companies analyzed global data of 65 billion (65,000,000,000) Facebook ad…

Continue

Posted on July 7, 2012 at 2:02am

The Rule of 40-40-20

So you’re asking what the heck am I talking about. In marketing there is a rule of thumb that 40% of a targeted marketing program or a direct mail project should be n the list, 40% should be in the message and 20% in the creative. It is one of those things that history has shown us is a truism.

It is like a lot of things in advertising, marketing and graphics people want to take short cuts. It happens all the time. (See yesterday’s blog) like when I want to add a mailing program with…

Continue

Posted on June 8, 2012 at 2:48am

True Networking Costs

 

You want more leads, my prospects more customers. Who doesn’t?

 

So what do you do? Join a Chamber of Commerce? At Professional Industry Association?  Formal Networking Groups? Let’s look at the cost incurred by each.

 

They all have their place if you get work out of them, or do you just like being in a group for the fun of it? Me, I join for the money. Friends are a side benefit. Education a side befit as well.

 

So what are the “true”…

Continue

Posted on May 10, 2012 at 3:45am

5 Steps Of Effective Delegation

 

I have found in some 37 some odd years in business that there are 5 steps to better delegating and supervising that will bring you the kind of results you want to get your expectations met and successful results are achieved.

 

Step One: The first step in delegation is to be totally clear about the results that you want to achieve out of the job or project. The more clarity YOU have the greater the…

Continue

Posted on March 15, 2012 at 1:19am

Comment Wall (42 comments)

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At 1:31am on September 07, 2010, Lindy Asimus gave Howard Larson a gift
At 2:03pm on April 4, 2010, Julie Ann Johnson said…
Oh, you are the STAR BLOGGER! Wow! Good job!
At 2:02pm on April 4, 2010, Julie Ann Johnson said…
HI Howard! Beautiful page! Thanks for the friendship invite.
At 5:38pm on April 1, 2010, Lindy Asimus said…

Howard you are a blogging inspiration to the Team. Well done and thanks for your continued support.
At 8:38am on March 24, 2010, Wayne Lennan said…
Thanks for the welcome Howard.
At 7:01pm on September 12, 2009, Lindy Asimus said…
http://www.find-me-at.com/associatesdirectory.html Just added you Howard
At 7:24am on September 11, 2009, Howard Chapman said…
'Howard' - Leader of men..... Carer for the downtrodden.... Defender of truth..... Warrior extraordinaire.... Hamburger meister. We are only perfect.
At 3:43pm on September 10, 2009, Lindy Asimus said…

At 7:01am on August 5, 2009, The Diaper Baker said…
Howard,

Congratulations on being featured! Well deserved!!

All the best
Angie
At 4:26pm on August 1, 2009, Dorinda Duclos-Favors by Dorinda said…
Congratulations!!
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Thanks for being an active member On TeamCircle!

Dorinda
 
 
 

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