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Howard Larson
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  • Palatine IL
  • United States
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Larson & Associates - Target Marketing & Telesales for New Account Acquisition

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Latest Activity

Howard Larson added a blog post
What should you be doing when using the various Social Media Networking sites to generate business leads? Social Media Networking is about reaching people who know little or nothing about you and engage them on a person level with a friendly war...
yesterday
Howard Larson added a blog post
So you finally did it. You went out and made the investment in some fancy CRM (Customer Relationship Management) software, Excelent Now what. You really think that is the key to giving you higher Customer Satisfaction ratings? Ha! Although compan...
on Thursday
Howard Larson added a blog post
Just because you are a good soldier and comply with the Can-Spam act and guidelines does not mean you are getting through to your targeted addresses. Can you really be surprised to learn that this is not a guarantee that IPS’s can, will or must d...
on Wednesday
Howard Larson added 2 blog posts
on Tuesday
Howard Larson added a blog post
What is the current state of direct marketing these days? Pretty good thank you. When you consider that 3 out of 4 consumers (76%) read the direct mail they receive. Women 35-49 and the heaviest readers at 86% with men above 50 the poorest at 65%....
October 31
I believe you're right Howard. The more 'virtual' we become, the more value something 'in the hand' and in the flesh becomes. It's good for us to remember that the technology is a tool to use, it doesn't replace interacting in a range of styles to...
October 31
seems most things are found by accident. thanks, Howard
October 30
Howard Larson added a blog post
18.8 billion pieces of direct mail went out in the 2nd quarter of this year. And most predictions I am reading predict that this will double by the year 2013. Mail might be a more expensive way to market than others that are out there, but a stud...
October 30

Profile Information

Relationship:
Merchant Circle Connection
Are You A Member Of Merchant Circle?
yes
Source: How Did You Find Us?
Invited by Lindy Asimus
Referred by: If Invited from Merchant Circle
Lindy Asimus
About Me:
We make good business great and great businesses ever better.

A direct advertising & marketing studio that knows, understands and puts into practice guerrilla marketing and advertising techniques for our clients to achieve consistent and desired growth.

Our speciality is New Account Acquisition. This is telesales and guerrilla marketing put together. It is not advertising, not marketing, not telemarketing, not a manufactures rep service, but a new way for you to gain new accounts and grow your business.

Awards and Honors:
1981 PIA Merit Award 3rd place
1988 Helen Cody Baker Award 1st Place
1988 Chicago Excellence In Typography Award
1989 Sales Profesionals International - Club Service Award - Bronze Award
1993 Sales Profesionals International - Club Service Award -Bronze Award
2003 Graphic Design USA 1st place
2006 Black MBA Assoication Media Award 1st place

Listed in:
Marquis Who’s Who In Advertising
Who’s Who in America
Who's Who in the World

Contact Howard at
larsonassoc1975@yahoo.com

847-991-0488
Main Website:
http://www.larsonassociates.ws
Merchant Circle Profile Website
http://www.merchantcircle.com/business/Larson.And.Associates.847-99...
2nd Business Website or Twitter ID or Google Profile
http://twitter.com/LarsonAssociate
Linkedin Profile URL
http://www.linkedin.com/in/larsonassociates
Your Blog URL
http://larsonassociates.blogspot.com
Location in US
Palatine IL
Product Or Service You Provide
Telesales, target marketing and guerrilla marketing
Your Name
Howard Larson
As it is our focused industries we are looking to add clients in are Advertising Specialties, Trade Show Booth Builder, Sign Shop, and an Art Studio. Special bird dog rates apply in these industries.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate

Howard Larson's Blog

Howard Larson

Social Media For Lead Generation?

What should you be doing when using the various Social Media Networking sites to generate business leads?


Social Media Networking is about reaching people who know little or nothing about you and engage them on a person level with a friendly warm approach. And example would be if you sold running shoes. You could set up a facebook group or a Twitter feed showing your interest and knowledge in the area of specialty shoes. Of course only people how are looking to talk specialty running shoes wou… Continue

Posted on November 7, 2009 at 9:45am —

Howard Larson

CRM Does Not Mean Customer Satisfaction

So you finally did it. You went out and made the investment in some fancy CRM (Customer Relationship Management) software, Excelent Now what. You really think that is the key to giving you higher Customer Satisfaction ratings?

Ha! Although companies continue to spend a fair amount of money on all sorts of CRM solutions their customer satisfaction ratings have seen little if any improvement.

With traditional CRM technology the focus is on consolidation customer data not managing customer reques… Continue

Posted on November 6, 2009 at 4:33am —

Howard Larson

Can-Spam Compliance is not Guaranteed Delivery

Just because you are a good soldier and comply with the Can-Spam act and guidelines does not mean you are getting through to your targeted addresses.

Can you really be surprised to learn that this is not a guarantee that IPS’s can, will or must deliver your emails> ISP’ filters weed out both compliant and non-compliant email messages based on their criteria not yours.

When a user hits the “spam” button (even if only to but the content in their bulk mail file) the ISP records this as a black… Continue

Posted on November 5, 2009 at 4:00am —

Howard Larson

Industrial Production Shows Big Gains

Better-than-expected gain suggests that economic growth in the third quarter could be stronger than anticipated

Industrial production rose 0.7 percent in September after an upwardly revised gain of 1.2 percent in August, according to The Federal Reserve. For the third quarter as a whole, output advanced at an annual rate of 5.2 percent, the first quarterly gain since the first quarter of 2008 and the largest gain since the first quarter of 2005.

Production in manufacturing increased 0.9 percen… Continue

Posted on November 4, 2009 at 2:18am —

Howard Larson

The Week Ahead November 2-6, 2009

Monday: September Construction Spending, Pending Home Sales,
Tuesday: Factory Orders, Auto & Truck Sales
Wednesday: Federal Reserve Meeting
Thursday: Weekly initial jobless claims, 3rd Quarter Productivity
Friday: Consumer Credit, Wholesale Inventories

Larson Notes: The government stimulus in cars grew the economy lst month together with home sales by 3.5%. That is mainly due to cash for clunkers and the $8000 home… Continue

Posted on November 3, 2009 at 1:30pm —

Comment Wall (37 comments)

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At 7:01pm on September 12, 2009, Lindy Asimus said…
http://www.find-me-at.com/associatesdirectory.html Just added you Howard
At 7:24am on September 11, 2009, Howard Chapman said…
'Howard' - Leader of men..... Carer for the downtrodden.... Defender of truth..... Warrior extraordinaire.... Hamburger meister. We are only perfect.
At 3:43pm on September 10, 2009, Lindy Asimus said…

At 7:01am on August 5, 2009, The Diaper Baker said…
Howard,

Congratulations on being featured! Well deserved!!

All the best
Angie
At 4:26pm on August 1, 2009, Dorinda Duclos-Favors by Dorinda said…
Congratulations!!
center>


Thanks for being an active member On TeamCircle!

Dorinda
At 8:26am on August 1, 2009, Chuck Bartok said…
Regarding Poll question..There is never a JUSTIFICATION needed for Customer care.

It is the Foundation of any successful Business

Always deliver more REAL Value than ever Receiving in Cash Value and your Prosperity is Guaranteed!
At 2:10am on June 28, 2009, Lindy Asimus said…
Think there is an unfortunate element to the idea of "Ning sites" - as though they are the same thing. Kind of like all computers and everything on them is the same, just because they use Windows.

Yes some of the Addons are good.
At 2:38pm on June 27, 2009, Lindy Asimus said…
Howard - no TeamCircle on your Poll? What are you doing to us?
At 12:50pm on June 6, 2009, Dorinda Duclos-Favors by Dorinda said…
Hi Howard,

Stopping by to say hello. Hope things are going well. Congrats again o the marathon finish!

Dorinda
At 12:32am on April 19, 2009, Sandra Kay Whitlock said…
Hello Howard , How are you ? I just thought I would stop by and say Hello . I really do enjoy your blogs. I hope that you have a great day, Sincerely Sandra Kay
 
 

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