You want more leads, my prospects more customers. Who doesn’t?

So what do you do? Join a Chamber of Commerce? At Professional Industry Association?  Formal Networking Groups? Let’s look at the cost incurred by each.

They all have their place if you get work out of them, or do you just like being in a group for the fun of it? Me, I join for the money. Friends are a side benefit. Education a side befit as well.

So what are the “true”…

I have found in some 37 some odd years in business that there are 5 steps to better delegating and supervising that will bring you the kind of results you want to get your expectations met and successful results are achieved.

Step One: The first step in delegation is to be totally clear about the results that you want to achieve out of the job or project. The more clarity YOU have the greater the…

No wonder we are getting so busy. 75% of all b2b marketers will be or are launching ad campaigns designed to focus on new account acquisition. That, of course, is our primary job. To find our customers new sales leads now. The remaining 25% is divided. 15% is on brand awareness and 10% for customer retention.

29% of would be marketers are increasing their 2012 budgets.

In order to achieve their goal of finding more customers, marketers will but using a variety…

In bringing in new customers you need to move away from thinking like you are in charge of your message. With the advent of Social Media Marketing you need to engage your prospects. If they don’t like it, you had better not like it.

So what is a poor marketer to do?

Ask yourself a few important questions:

1) What are you trying to say about your product or service that will help to influence the customer to buy from you…

In today’s world of lead generation you need to take a hard look at how you are generating interest in your company. As dumb as it is, you might be surprised to find that some prospects are prompted to consider using you thru twitter posts, let alone longer blogs or facebook fan pages.

As a B2B marketer I spent my time, aside from dong active lead gen, trying to figure out how a person (or company) makes a buying decision. Perhaps Hank Trisler said it best when he said…