Learn, Share, Grow
Go Take A NAP
Ya you heard me, go take a nap!
Seems that marketers all over the place are trying to connect with customers and prospects. Social, web, mobile, email, direct mail, phone. Go take a nap.
NAP is nothing less than Name, Address and phone number.
If you’re into social media marketing you want the 3 F words working for you (friends, family, fans), lots of them. But to take it to the next level you want to take a NAP with them.
This kind of central…Continue
Posted on November 2, 2012 at 12:33am
GM pulled of its ads from Facebook, this led many marketers to wonder if advertising on facebook or any social media site is a good thing. It is, and it isn’t. With 900 million (900,000,000) active users can you ignore facebook and all of social media? Is it worth paying for? Another good question.
In a study by Resolution Media and Kenshoo seperatly, they7 looked at the effectiveness of Facebook ads, these 2 companies analyzed global data of 65 billion (65,000,000,000) Facebook ad…
Posted on July 7, 2012 at 2:02am
So you’re asking what the heck am I talking about. In marketing there is a rule of thumb that 40% of a targeted marketing program or a direct mail project should be n the list, 40% should be in the message and 20% in the creative. It is one of those things that history has shown us is a truism.
It is like a lot of things in advertising, marketing and graphics people want to take short cuts. It happens all the time. (See yesterday’s blog) like when I want to add a mailing program with…Continue
Posted on June 8, 2012 at 2:48am
You want more leads, my prospects more customers. Who doesn’t?
So what do you do? Join a Chamber of Commerce? At Professional Industry Association? Formal Networking Groups? Let’s look at the cost incurred by each.
They all have their place if you get work out of them, or do you just like being in a group for the fun of it? Me, I join for the money. Friends are a side benefit. Education a side befit as well.
So what are the “true”…Continue
Posted on May 10, 2012 at 3:45am
I have found in some 37 some odd years in business that there are 5 steps to better delegating and supervising that will bring you the kind of results you want to get your expectations met and successful results are achieved.
Step One: The first step in delegation is to be totally clear about the results that you want to achieve out of the job or project. The more clarity YOU have the greater the…Continue
Posted on March 15, 2012 at 1:19am